Wednesday, April 10, 2013

Web and social media reporting can help Communication get a seat at the decision-makers' table

Yesterday morning I attended the first OPC IT WebEx event for the year, where we heard from three great speakers on intranet development, accessibility and the changing face of the media in Australia.

One particular statement that stuck in my mind was from David Pembroke, CEO of Content Group, who said that it was important for communications people to bring numbers to the table to gain a seat alongside other decision-makers, such as CFOs and CIOs who already have numbers in hand to support their positions.

While most agencies now track the traffic to their website and report raw numbers of followers, comments and mentions on their social channels, I believe there's still a way to go before these numbers are provided in the right way to the right people at the right time to help Communications areas - and particularly Online Communications - have the impact and the influence it deserves.

This has been brought home to me by Slideshare, which recently began sending me reports on the number of views and interactions on the various presentations I've uploaded to the service over the years.

Simply being able to see these basic stats has made me take more notice of the material I'm putting on Slideshare and whether or not it has a wider audience that I should consider when developing my slides.

I'm even considering paying money for an account to get more detailed statistics that will help me finetune material to better match what audiences want.

When working in Government I did place a considerable amount of effort into providing web statistics back to the areas responsible for specific content. I believe this type of reporting is critical to help policy and program areas receive regular and actionable feedback on what they are putting online to help inform their customers, clients, stakeholders and other audiences.

In fact, without web reporting many of these areas only receive ad hoc and irregular feedback on the content they are producing - an annual survey, or some Ministerial Correspondence. This makes it harder for them to understand whether their content is targeted correctly and also means they place much lower emphasis on what they are communicating online - what isn't measured isn't managed or valued.

Now with social media in the picture, web reporting needs to jump to a higher level of competency. While agencies might have made some steps to ensure that various areas of their business are receiving reports on the content they are providing through websites, the new frontier is to provide them with actionable information on what people are saying about their programs and policies across the broader web.

This helps areas within agencies not only assess how people are responding to the information they do provide online, but also gives them some understanding of what questions and issues are being discussed due to the lack of content.

In other words, web reporting helps tell agencies the quality and effectiveness of their own website content. Social media reporting helps tell agencies about the community's content needs beyond existing content.

The benefits to agencies of this social media monitoring are immense, not only can we capture known unknowns, but also the unknown unknowns - intelligence that could shape the entire way a program or campaign is designed and communicated.

It is also very important to differentiate social media monitoring from media monitoring - something that is getting harder to do as media monitoring companies move to bundle social within their media offerings.

Media monitoring tracks what commentators say about an agency and its activities when posturing to a broad audience.

Social media monitoring tracks what your customers and stakeholders are saying about an agency and its activities to each other.

In other words social media monitoring can provides a granular and specific view on what your actual customers think and understand about specific programs and how they interact with them in the real world, while media monitoring only provides a shallow reputational view on what people are saying for an audience - which may simply be an act.

So while there is a clear incentive for Online and Communication teams to roll social media monitoring in as an extension to (traditional) media monitoring, it can be dangerous to consider the intelligence received through both avenues in the same light.

As agencies get better at both web reporting and social media monitoring, and develop standardised ways to communicate actionable insights to the right people, at the right time, we're likely to see more ability for the groups providing these insights to have meaningful influence on agency decisions. This is right and proper - better information leads to better decisions and outcomes.

However it is up to Communication and Online teams and their leadership to recognise how web and social monitoring can advance their ability to positively influence decisions and take the lead on providing insights, otherwise they will find themselves on the margins as more traditional numbers-orientated disciplines take over the responsibility for these activities.

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Wednesday, April 03, 2013

Opening the vault - Open data in Queensland - watch the livestream

Today the 'Opening the vault' event is being held in Brisbane, discussing open data in the context of the state.

Following from the Queensland Government's commitment to open data (with the appointment of Australia's first e-Government Assistant Minister), the event was opened by Premier Newman and is being livestreamed on the web - demonstrating the level of importance placed on this area in the state.

You may follow the event on Twitter using the #dataqld hashtag, and watch the livestream at data.qld.gov.au.

Keep an eye on the session after 11:30am Queensland time (12:30pm AEST) for the finalists in the latest data competition and to vote on who should win.

I've also embedded the livestream below.

Streaming by Ustream

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Innovating in the public sector - The Pitch: Five presentations. Five minutes. Five big ideas.

The Institute of Public Administration Australia (IPAA), in partnership with the CPA Australia, has introduced a fantastic innovation competition for public servants.

Named The Pitch, In an IPAA first, the 2013 IPAA National Conference is providing an opportunity to pitch ideas for an original policy initiative or public sector innovation that could make people's lives better and/or the public service smarter, better and broader.

The creators of the best five ideas will receive a free invitation to the IPAA's National Conference in November and have five-minutes to pitch their idea to senior public sector decision makers in Canberra.

The winner of The Pitch will also receive a cash prize of $500.

There's also a category for younger (to 36yrs old) entrants, the CPA Australia Young Professionals Pitch Competition, with a $200 prize, where the winner will become one of the five finalists (and presumably eligible to win the $500 prize as well).

Entry is open to anyone in Australia, and ideas will be judged against the following criteria:

  • originality of the idea 
  • capacity of the idea to help government improve people's lives 
  • innovation 
  • practicality and cost effectiveness 
  • ability to address the topic 
  • engaging presentation style (during the pitch), and 
  • length of pitch (not to exceed 5 minutes).
For more information, and to enter The Pitch, visit: http://ipaa2013.org.au/get-involved/the-pitch

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Tuesday, April 02, 2013

Vote Compass - not just interesting, but useful for government and the public

Vote Compass App for Australia
abc.net.au/news/elections/federal/2013/votecompass/
The ABC has launched the Vote Compass service
in Australia, designed to help the public match their policy views with the official platforms of Australian political parties.

Vote Compass (votecompass.ca) was developed by political scientists in Canada, where it has been used for both Canadian and US elections. Asides from helping citizens discover which political parties their policy views match, it has been used to stimulate discussion and engagement and identify the underlying policy concerns in the community.

It is particularly useful where political parties do a poor job (sometimes deliberately) of making their policies accessible online in comprable formats to allow citizens to easily understand where parties stand on specific issues and what they offer voters.

Unfortunately it is not always in the interests of political parties to make all their policies widely known. Either because they don't clearly differentiate the party, they have not had significant costing and scrutiny or they might place sections of the community offside if they were widely communicated (such as the now abandoned internet filtering policy released by the Labor party five days prior to the 2007 election).

Some substitute services have emerged - notably the Australian Christian Lobby's Australia Votes site, which compares party policies from the perspective of a particular Christian perspective, the sadly defunct GovMonitor site, and the ABC provides a basic comparison each election.

They do it a little better in the UK, where the Vote for Policies site provides a comparison of the policies of six parties and allows people to 'place' themselves via their views.

I've also suggest the creation of an XML schema for party policies to provide a consistent way for the public to view and compare policies. As this relies on either the support of political parties to adopt the approach, or a community-based organisation to do the 'heavy lifting', I don't see this as a short-term goal.

Services such as Vote Compass are therefore important democratic tools to ensure that citizens have an informed vote in elections, even if political parties would prefer them not to.

However they also have potential value for the public service and government as well.

Views on Government Spending (2011 Canadian election)
votecompass.ca/results/ca-2011/government-spending
Vote Compass, and similar tools that ask citizens where they stand on policy issues, can provide a far more granulated view on the attitudes and concerns of the public than single policy studies or broadbrush voting polls.

With a little demographic data - age, gender, education level, employment status, postcode and maybe a few others - having a view of citizens across policies helps identify and group audiences and map affinities based on similar policy groups (social services, foreign policy, education and so on).

This type of cross-policy data is rarely collected by agencies, who focus almost exclusively on their own policy areas and may miss insights or opportunities across policy domains - similar to how scientists in specific disciplines can miss cross-discipline insights, such as the application of physicists' chaos theory to biological populations or to fluid dynamics.

Where this data is being collected by entities outside of government (even the ABC, which tends to remain at arms length), these insights may not be realised or accepted by policy areas within the public sector.

Demographics on views of Government spending
(2011 Canadian election)
votecompass.ca/results/ca-2011/government-spending 
In my view this makes a decent case for the government to consider adopting or developing tools similar to Vote Compass to help provide agencies and politicians with better insights into citizens, while simultaneously using these tools to give citizens better insights into government policy alternatives.

Certainly this type of information would be useful for the localisation of policy delivery by region - which may make the Department of Regional Australia the logical manager of the process.

For this to happen there would need to be an understanding within government that improving the public understanding of policy positions is a benefit to democracy, rather than a partisan activity designed to support a particular viewpoint. Also there'd have to be a consistent and open way of sharing the information, so it isn't limited to the party which happens to hold government - such as the public release of an online 'policy map' which map policy views on by electorate, age, gender and other demographics in an appropriately anonymised manner.

Of course an organisation such as the ABC might take Vote Compass a little further and, rather than simply using the data they collect to map views to customise reporting across their local radio network, could release it publicly to help everyone.

Should governments rely on media organisations, even publicly-funded ones - to provide this kind of public service?

Or should the education of voters and the use of insights from citizens to inform policy decisions and local delivery be a primary concern of the core of government?

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Monday, April 01, 2013

Breaking news: Australian Government to appoint Government 2.0 Minister

I've just learnt from an inside source that the Australian Government has decided to go several steps further than the Queensland Government (who appointed an Assistant Minister for eGovernment last year), by appointing Australia's first Government 2.0 Minister.

The new Minister, who will be announced later today, will be responsible for taking forward the government's open government, open data and spatial initiatives, with the goal of ensuring that Australia becomes known as the most open and transparent nation in the world, driving government accountability, improved public engagement, economic activity through data and making it harder for inaccurate data to be 'spun' in traditional or new media.

The new Minister will lead a newly formed agency, probably to be called the Department of Openness, Innovation and Transparency (DOIT).

This department will be formed from the CTO-led section of AGIMO (explaining the recent separation of CIO and CTO), the Office of Spatial Policy and sections of the Department of Innovation focused on public sector innovation, particularly DesignGov.

The new department will also oversee the Office of the Australian Information Commissioner.

DOIT will have a mandate to ensure other commonwealth agencies develop and implement open data and Gov 2.0 plans under a 'Digital First' strategy, similar to the UK's 'Digital by Default' approach.

Under this mandate the department will take on the role of maintaining whole of government standards for social media engagement, mobile app development, accessibility and open copyright, as well as sophisticated searchable (topic/agency/use) registers for all mobile apps, social media channels and Gov 2.0 tools created by commonwealth agencies (more expansive than the lists in Australia.gov.au).

The department will be responsible for developing, managing and maintaining whole-of-government web services, including existing GovSpace, GovDex and Data.gov.au sites, as well as creating new services, which may include an Australian equivalent of Challenge.gov, an epetitions site, a 'govforge' site for sharing and reusing code across agencies and a whole-of-government FOI site as a central repository containing all agency releases.

The new department will also take responsibility under the APS200 for unlocking Australia's geospatial data and finalising the development of an open source 'mymaps' system, which will form the basis for the public release of all future public sector map information - a universal base map and WebGIS system that every agency will use.

The new Minister and Department were to be announced in February, however this was delayed due to budgetary considerations and political distractions (such as leadership speculation).

The announcement of the Minister will occur later today (Monday 1 April 2013), with the news that Australia is joining the Open Government Partnership, relaunching data.gov.au using CKAN and creating the pilot.australia.gov.au site (not yet live) as a visionary testbed to demonstrate how modern technologies can transform how government agencies design and manage websites.

So who will be the Minister responsible for this new Department?

Now that would be telling, but I've sure you can all guess... that today was 1st April, and this is an April Fools prank.

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